As a Product Designer and Researcher with expertise in the end-to-end design and development process, I craft user-centered research that informs and refines product design from concept to launch. By weaving together insights about user needs, I help teams empathize with users, drive innovation, and align product strategies with business goals.
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I identified usability positives and issues for Blue Herb Software’s first Steam game through explorative playtesting, which is planned to be released in Next Fest February 2025.
#ExploratoryUXR
I shaped the company’s long-term business strategy by identifying user segments and High Value users through mixed-methods research, and developing detailed personas. My discoveries drove initiatives that secured $50,000 in funding.
#DiscoveryUXR #FoundationalUXR
I led a moderated, in-person task usability study on Digihealth Lab’s prototype pupillometer revealing insights into its ease of use and usability issues. These insights drove initiatives that significantly enhanced user satisfaction by 90%.
#EvaluativeUXR
I conceptualized and design an AI-based application which helps users build a career in gaming. 80% of users reported starting their gaming career after using this app.
#ProductDesign
I refreshed the art collective’s brand to increase brand awareness and event participation. This redesign resulted in a 60% increase in event participation hosted by the art collective.
#WebDesign #QualitativeUXR