Works

About

Resume

Context
Overview & Problem
Solution
Research
Competitive Analysis
User Interviews
Main Insights
Designs
Testing & Iterations
Final Designs
Prototype
Style Guide
Reflections

Type

Personal

Tools

Figma

Miro

Google Workspace

Timeline

2 months

Overview & Problem

Gamers do not have a steady career in gaming

Gamers tend to not pursue a career in gaming due to its instability and difficulty of entry. For my own personal project, I designed solutions focused on addressing these pain points identified during the discovery phase. After using the career-building app, 80% of participants who initially didn’t consider gaming as a career reported a change in mindset, expressing increased interest in pursuing gaming as a viable career path.

Solution

Introducing Aimer: your AI-powered career builder.

White Paper Research

Over a million people worldwide play games

Kicking off this project, I began to investigate the amount of people who gaming impacts, when I came across an a surprising statistic from ActivePlayer.io:

Competitive Analysis

There are NO clear paths for a career in gaming

With that number in mind, I analyzed 3 popular apps for monetization gaming and found that there were virtually no products out there that streamlined the monetization part of gaming. This opportunity became the basis of my solution.

3 Platforms Used For Competitive Analysis

User Interviews

A majority of my interviewees would NOT consider gaming as a viable career

I wanted to see if I was missing any possible alternatives to a career in gaming, so I conducted user interviews with 5 skilled gamers who are currently pursuing a different career. I asked these questions to find out all the options that are out there and how they felt about the industry as a whole, which I then organized into affinity mapping.

Research Questions

What can someone who is interested in gaming do to earn money in that field?
If you could do anything you wanted to do for a career, what would you do and why?
Would you consider a career in gaming? Why?
What are your plans for the future career-wise?
If gaming was more sustainable, would you consider it as a viable career option?

Main Insights

The options that are there are unclear and difficult

Based on the trends in my affinity mapping, I’ve noticed that there are 3 main ways to make a living through gaming, and none them are stable and/or are very difficult to break into. Below are the analyses for my interviews.

Designs

Setbacks and product direction alignment

After conducting the interviews, I realized that there were a lot of things that were many ways to tackle this problem. I spent 2 weeks exploring various features that I could’ve addressed in my app. There were many things to consider, different user types, compatibility with other products, and personalized coaching. However, I couldn’t tackle everything at once and had to narrow down the options for the initial launch, with additional features being put on low-priority for future implementation.

Testing and Iterations

3 data-driven improvements in my designs

Based on feedback from 2 other peers and 3 of the previous interviewees, I continuously iterated over my designs across the timespan of 2 weeks and developed 3 major improvements:

Final Designs

The Initial Launch Screens

Prototype

Style Guide

Reflections

Final Reflections and future plans

This was my favorite UX project! I’m so happy to have developed this project as it taught me a lot about the design process. Here are some of the key points I’ve learned from this project

Prioritize the happy path first. Initially, there were many users I had in mind for who would use this product. Thinking about how I could cater each individuals experiences to the app was overwhelming and it was easier to develop the product with the main user in mind first, and then the other use cases should come a lot easier.
Don’t limit yourself to a few solutions. There were SO many ideas I had, ranging from developing a coaching feature and incorporating a tournament feature onto the platforms. I definitely didn’t expect Aimer to look how it does now, but I pushed myself to narrow down the most important aspects that were needed that I felt best solved this problem.
Tradeoffs are important for every decision. I really wanted this app to have a personalized touch to make it feel like every user has someone who can help them and truly understand their situation. But given the scope of the potential users being in the millions, I’ve employed AI as that figure who users can look towards for guidance. Leveraging current advancements in technology are important and making sure that I communicate the tradeoffs at every step is crucial to be a good designer.

Thank you so much for reading! 😁

For more work inquiries or to have a coffee chat, please email me at celinenguy03@gmail.com! 🍵